Blog | Runnax

From Zero to Trusted Expert: A 90-Day Founder Content Plan

April 5, 2026

You know you should be creating content. You know your buyers are researching online before they ever talk to your sales team. But staring at a blank screen with the thought "I should post something today" isn't a strategy — it's a recipe for inconsistency and frustration. This is the 90-day plan we've seen work repeatedly for B2B founders who start from zero and build real thought leadership tha

How AI Can Generate a Month of On-Brand Founder Content Without Sounding Robotic

April 4, 2026

You've tried ChatGPT for content. The output was... fine. Grammatically correct, structurally sound, and completely devoid of personality. It read like every other AI-generated post on the internet — because it was. 73% of B2B marketers say their biggest concern with AI content is that it "sounds generic and loses brand voice," according to a 2026 Semrush survey. This isn't an AI problem. It's a

What Is an AI Digital Avatar and Should Founders Use One for Content?

April 3, 2026

Imagine recording yourself once — just a few minutes of footage — and then generating unlimited video content from text scripts, forever. No camera, no studio, no scheduling time to record. Just write (or let AI write), and your digital twin delivers the video. This is what AI digital avatars promise. And in 2026, the technology has gotten good enough that the question isn't "is this possible?" b

TikTok vs. LinkedIn Video for B2B Founders: Where Should You Invest First?

April 2, 2026

Every B2B founder building a content strategy in 2026 faces the same question: TikTok or LinkedIn? Both platforms now heavily favor video content, both have massive professional audiences, and both can drive real business results. But they're fundamentally different machines. Choosing wrong doesn't just waste time — it can burn months of effort on the wrong audience. Here's an honest, data-backed

Why Short-Form Video Has the Highest ROI in B2B Content Marketing (2026 Data)

April 1, 2026

If you're still treating short-form video as a "nice to have" in your B2B marketing mix, you're leaving pipeline on the table. According to the 2026 Content Marketing Institute report, 55% of B2B marketers now cite short-form video as their highest-ROI content format — ahead of blog posts, whitepapers, webinars, and email. This isn't a consumer trend bleeding into B2B. It's a fundamental shift in

Founder-Led Marketing: What It Is and Why It Outperforms Traditional B2B Demand Gen

March 31, 2026

In 2025, something shifted in B2B buying behavior that most marketing teams still haven't caught up with. 95% of B2B buyers now have a shortlist of vendors before they ever talk to sales, according to Bain & Company research. The question isn't whether your product is good enough — it's whether buyers even know you exist before the buying cycle begins. This is why founder-led marketing has be

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